Super-Efficient Equipment and Appliance Deployment (SEAD)

Super-Efficient Equipment and Deployment (SEAD) Initiative


SEAD members collaborate to accelerate and strengthen the design and implementation of appliance energy efficiency policies and related measures through: producing knowledge tools, raising awareness, identifying and highlighting technologies, and providing technical expertise.


efficient equipment

The Super-Efficient Equipment and Appliance Deployment (SEAD) Initiative is a joint CEM Initiative / Energy Efficiency Hub task group that works to promote the manufacture, purchase, and use of energy-efficient appliances, lighting, and equipment worldwide.




The SEAD Initiative and its partners are focusing on an ambitious initiative to double the energy efficiency of four key products that together account for over 40% of global electricity demand:

  • Industrial motor systems
  • Air conditioners
  • Refrigerators
  • Lighting

Doubling the energy efficiency of these products would bring substantial energy demand savings, avoid greenhouse gas emissions, promote business innovation, and ensure consumer access to affordable and high-performing technologies. To do this, the UK and the IEA have launched Product Efficiency Call to Action, the largest ever international initiative on appliance energy efficiency.

The Call to Action has five main goals:

  1. Set countries on a trajectory to double the efficiency of key products sold globally by 2030
  2. Support the delivery of crucial national climate change targets
  3. Provide consumers and businesses with more efficient products that are affordable and cost-effective to own and operate
  4. Stimulate innovation and provide businesses with increased market and export opportunities
  5. Promote a dual course of action, making products both energy efficient and climate friendly by reducing the use of refrigerants in cooling appliances

SEAD aims to achieve these goals by actively engaging with Members, manufacturers, financing bodies and a range of other stakeholders.

In particular, it works with Members to develop a national energy performance ladder, which brings together different appliance efficiency policies under a single consistent set of thresholds, and sets a trajectory for raising ambition over time.


As of February 2022, 14 SEAD members have endorsed the Joint Statement on the Product Efficiency Call to Action

  • Australia
  • Brazil
  • Chile
  • Colombia
  • Denmark
  • Germany
  • Ghana
  • India
  • Indonesia
  • Japan
  • Korea
  • Nigeria
  • Sweden
  • United Kingdom

Webinars and resources

Energy Performance Ladder slide deck

Call to Action FAQ

Joint Statement

Please contact the SEAD Coordinator



The SEAD Initiative provides a forum for members to share best practice on developing and implementing appliance energy efficiency policy, and to share knowledge with industry and civil society partners.

It does so by:

  • Hosting, and participating in, a range of webinars, peer-to-peer sharing sessions and global events
  • Developing a library of best practice case studies in appliance energy efficiency.



The SEAD Initiative supports Members with policy support through data and analysis.

It aims to:

  • Support Members in taking forward research activities
  • Provide evidence to support more ambitious energy efficiency policies and measures
  • Support Members in collecting data on local market conditions and in using this data to inform policy development.