EV30@30 campaign



The EV30@30 campaign redefined the ambition of the CEM’s Electric Vehicles Initiative (EVI), setting the objective to reach a 30% sales share for EVs by 2030. This will be the benchmark against which progress achieved by all members of the EVI will be measured (i.e., total electric vehicle sales in all EVI countries / total vehicle sales in all EVI countries) and can be met through targets that differ across modes and jurisdictions.

The campaign has been phased out at CEM13, in Pittsburgh.



The transportation sector accounts for nearly one-quarter of global greenhouse gas (GHG) emissions. The EV30@30 Campaign aims to help realise the multiple benefits offered by electric mobility for innovation, economic and industrial development, energy security, and reduction of local air pollution. It sets an ambitious target for electric vehicle (EV) sales that, combined with decarbonisation of the power sector, will keep the world on track to meet our shared climate goals for 2050, while improving the quality of life for urban residents.

The campaign currently totals 13 member countries and 23 supporting companies and organizations. The campaign supports the market for electric passenger cars, light commercial vans, buses and trucks (including battery-electric, plug-in hybrid, and fuel cell vehicle types). It also works towards the deployment of charging infrastructure to supply sufficient power to the vehicles deployed.


Fact sheet (June 2019) Download PDF

Sign the pledge

The EV30@30 campaign aims at gathering commitments from governments in accordance with priorities and programs developed by each of them. It calls for the participation of governments in EVI activities, joining its current members to pursue its goal.

It also seeks the engagement of local authorities, the mobilization of the private sector and the involvement of civil society, and welcomes the support of philanthropy to develop its implementing actions.

Commitments may include pledges for EV procurement, consumer awareness campaigns, establishing EV-friendly policy mechanisms, expanding vehicle charging networks, funding for policy-relevant research and analysis, and more.

Website and fact sheet

Campaign document Download PDF