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PAYG Market Attractiveness Index 2019

1 July 2019

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PresentationIntroduction to the webinar and panelists

PresentationPAYGo MAI

This webinar hosted by the Clean Energy Solutions Center in partnership with Lighting Global addressed how to use the Pay-As-You-Go Market Attractiveness Index (PAYGo MAI). The index is intended to help PAYGo companies, investors, development partners and other stakeholders assess the opportunities of new markets. PAYGo MAI is used by policymakers and development partners to identify specific gaps or areas that require actions to create a more conducive business environment for PAYGo companies to operate in a given country.

PAYGo MAI draws on a decade’s worth of high-quality data sets covering critical aspects of the commercial opportunity and enabling environment conditions. The 2019 new features include a detailed report, a technical user guide, and an enhanced Excel-based tool that surveys a total of 24 countries: Angola, Cameroon, Democratic Republic of the Congo, Cote d’Ivoire, Ethiopia, Guinea, India, Indonesia, Kenya, Madagascar, Malawi, Mozambique, Myanmar, Niger, Nigeria, Pakistan, Papua New Guinea, Senegal, Sierra Leone, Tanzania, Togo, Uganda, Zambia and Zimbabwe. The user-friendly interface allows for adjustments to the weighting of the different variables, enabling the user to consider different aspects that may affect the underlying business model of the company and identifying specific areas that may present risks to be mitigated.


  • Jake Wellman, Senior Economist at Vivid Economics
  • Itotia Njagi, Program Manager at Lighting Global

The presentations were followed by a question and answer session with the audience.

Vivid Economics logo

Lighting Global logo